INTERIOR DESIGN
INTERIOR DESIGN STUDIO
INTERIOR DESIGN & ARCHITECTURE
INDUSTRY FAVOURITE
LIGHTING
SOFT FURNISHINGS
FURNITURE
HALLWAT STYLING
GUEST ROOM STYLING
GUEST BEDROOM EDIT
The Interior Design Directory
Ælfred is London’s largest warehouse dedicated to mid-century Scandinavian furniture and homewares, based in Hackney Wick. Founded by Danish design expert Nina Hertig, co-founder of the acclaimed gallery Sigmar, Ælfred offers a curated, affordable alternative to fast furniture, with every item selected for its quality, craftsmanship, and character. With all pieces priced under £2,500, Ælfred promotes sustainability through vintage, encouraging visitors to see, touch, and connect; and to own quality pieces they truly love.
The Story behind
Launched in 2022, Ælfred was born from Hertig’s desire to make good design fun, affordable, and approachable. Housed in a welcoming warehouse – discovered with the help of fellow Danes Nina Tolstrup and Jack Mama of Studio Mama – the space offers real-world treasure hunting. Stock is sourced directly from across Scandinavia and replenished regularly, giving Ælfred its signature sense of discovery. At its heart, the showroom is a celebration of Nordic heritage, craftsmanship, and thoughtful, joyful living.
Services
Ælfred’s offers a furniture hire service. Whether staging a home or sourcing props for photography or film, their full collection is available for short or long-term rental, ensuring style for every project.Studio appointments can be booked through the Studio Cathy Nordström website for Design Consultations and Private Shopping
THE STORE
Unit 2, Autumn Yard,Autumn Street, Hackney WickE3 2TT London
+46 (0)70 606 68 61
[email protected]
www.aelfred.co.uk