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  • Soft Furnishings

Safomasi

Safomasi creates original textiles, wallpapers, rugs, accessories, and homewares with craft and storytelling at their heart. Founded in 2012 by British-Indian couple Sarah Fotheringham and Maninder Singh, their work between Hertfordshire and Delhi draws on their global travels, to develop figurative designs full of character. Known for skilled artisanship and a personable approach, Safomasi combines traditional techniques with a fresh, contemporary eye, with each piece reflecting the studio’s aim to share joyful, uplifting colour and pattern.

  • London, UK
A rectangular rug with a green center patterned with small pink dots and a salmon pink border featuring triangular green designs and blue accents along the edges.

Safomasi

Hedgerow Flatweave Rug Green and Pink

£580
Tudor Flatweave Rug

Safomasi

Tudor Flatweave Rug – Red

£580
A rectangular rug with a central orange-brown stripe featuring white geometric star patterns, flanked by blue and maroon zigzag borders on each side.

Safomasi

Victoria Flatweave Runner Rug – Orange

£290

Safomasi

Hedgerow Flatweave Rug

£580
Square fabric swatch with a geometric pattern in blue, olive green, white, and tan, featuring triangles, circles, and grid-like lines, with zigzag edges against a light background.

Safomasi

Blue Charbagh Fabric

£120
A square fabric swatch with jagged edges featuring an abstract pattern in red, pink, and orange, including polka dots and wavy striped shapes.

Safomasi

Orange Big Cat Camo Fabric

£80

The Story behind

Original pieces handcrafted between Hertfordshire and Delhi

After travelling through India, Sarah and Maninder founded Safomasi in 2012, being inspired to translate their experiences into original illustrations and then prints. With a background as an illustrator, Sarah draws all Safomasi designs, which are then crafted by artisan screen-printers, quilters and weavers using time-honoured techniques with natural materials. Today, Safomasi continues to draw on their global journeys to create characterful designs, launching new designs on inspiration.

A woman sitting on a bench and a man standing beside her are smiling and looking at papers together in a bright, cozy room with patterned decor and large windows.
A wooden shelving unit with various decorative bowls, jars, plants, and a vintage scale stands against a wall. Below, a mid-century sideboard sits on a white floor with a red and white patterned rug. Light comes from a window on the left.

Services

Customisable and bespoke, small-batch commisions

Safomasi’s screen printed cotton linens and woven cotton jacquard can be used for upholstery, curtains, blinds and soft furnishings. Rugs are handcrafted from NZ wool by artisans in India; all rugs can be customised and made bespoke in any size and colour. Worldwide shipping available.

Contact

hello@safomasi.com

WWW.safomasi.com

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    A rectangular rug with a deep red background featuring a repeating pattern of white origami cranes arranged in neat rows.

    Safomasi

    Crane Flatweave Rug – Maroon and Grey

    £580
    A square swatch of dark green fabric featuring a repeating pattern of small, white, stylized flowers with thin, curving stems and leaves. The edges of the fabric are zigzag cut.

    Safomasi

    Forest Green Mini Pine Fabric

    £120
    A square fabric swatch with jagged edges featuring an abstract pattern in red, pink, and orange, including polka dots and wavy striped shapes.

    Safomasi

    Orange Big Cat Camo Fabric

    £80
    A rectangular rug with a central orange-brown stripe featuring white geometric star patterns, flanked by blue and maroon zigzag borders on each side.

    Safomasi

    Victoria Flatweave Runner Rug – Orange

    £290
    A rectangular rug with a dark maroon center, surrounded by a golden brown border. The edges feature symmetrical, abstract floral patterns in pink, lavender, and black. Pink squares accentuate the corners.

    Safomasi

    Hedgerow Flatweave Rug – Dark Brown and Mustard

    £580
    A patterned fabric square featuring a diagonal grid of small red, blue, and white triangles, creating a repeating geometric design on a white background.

    Safomasi

    Ferry Flag Fabric

    £80
    A folded pink and white blanket with a geometric and nature-inspired pattern, featuring fringed edges.

    Safomasi

    Pink Belle Mare Woven Throw

    £130
    Square fabric swatch with a geometric pattern in blue, olive green, white, and tan, featuring triangles, circles, and grid-like lines, with zigzag edges against a light background.

    Safomasi

    Blue Charbagh Fabric

    £120
    A rectangular rug with a green center patterned with small pink dots and a salmon pink border featuring triangular green designs and blue accents along the edges.

    Safomasi

    Hedgerow Flatweave Rug Green and Pink

    £580

    Safomasi

    Tudor Flatweave Rug – Indigo Blue

    £580

    Safomasi

    Hedgerow Flatweave Rug

    £580
    Tudor Flatweave Rug

    Safomasi

    Tudor Flatweave Rug – Red

    £580